The Bottom Line Simulation App
A web-based simulation platform that lets teams build and operate a virtual consulting firm. The app allows users to design their firm, adjusting their line of business, setting their specialization, and adjusting various operating parameters. It then powers a competitive bidding marketplace where teams vie for projects in real time, and compete on a gamified leaderboard driven by teams’ simulated firm’s performance.
Role / Focus:
Product Strategy
Product Management
User Experience Design
Gamification Design
UI/UX Design
Prototyping & Testing
Cross-Functional Collaboration
Key Contributions:
Defined product vision and core features, creating a platform that blends firm-building with real-time competitive bidding.
Designed end-to-end user experience for team-based gameplay, including firm setup flows, operating parameter adjustments, and bidding mechanics.
Architected gamification and leaderboard mechanics, ensuring competitive scoring, project outcomes, and real-time feedback were engaging and intuitive.
Created interactive prototypes and conducted user testing, refining gameplay, navigation, and decision-making flows for clarity and accessibility.
Delivered final UI design, including polished visual assets for firm dashboards, project bidding, and leaderboard visualization.
Designed the administrative interface, providing program admins a place to support cohorts via chat, manage teams, award bids, merge teams, oversee simulation operations, and more.
Collaborated with engineering and content teams, translating complex simulation rules into clear technical specifications and user interactions.
Impact / Results:
Increased engagement and learning outcomes, as teams actively experimented with firm strategies and reflected on performance metrics in a safe, simulated environment.
Improved collaborative skills, with teams learning to coordinate decisions under competitive conditions.
Boosted retention of business concepts, with participants showing stronger understanding of consulting operations, strategy, and resource management.
Enabled the client to run simulations more efficiently, reducing staffing needs while maintaining high-quality program support and participant engagement.
Images
Learners have direct access to a program coach during the simulation via an integrated chat feature.
Users design their unique firm via a detailed but easy to understand configuration page
Users Run their firm through multiple phases over multiple years. The bid calculator combines firm information with a back-end database and other teams' bids to make smart suggestions.
Program admins have a robust dashboard where they can manage the program offering, from support queries to merging teams, and more.
Teams can view a snapshot of all of the firms they are up against in the simulation via dynamic visuals linked to a database.
Leaderboards foster healthy competition between teams, and is updated as teams perform actions that progress their firm.